About Deepintent

DeepIntent is a healthcare advertising technology company that focuses on programmatic ad solutions designed for the healthcare and pharmaceutical industries. The platform helps pharmaceutical brands and healthcare marketers connect with patients and healthcare providers by using data-driven insights and artificial intelligence. The platform allows advertisers to deliver personalized, compliant, and relevant messaging to targeted audiences, helping improve patient outcomes while ensuring privacy standards.

Problem: The platform is full of confusing acronyms, making it hard for users to find what they need and complete tasks. Since it was originally built by engineers without any input from UX/UI designers, it lacks clear navigation, causing users to struggle to get around.

Solution: Redesign platform components, improve UX/UI based on user research, and provide a seamless, intuitive experience for our users.

Final Products DSP Platform Planners

The Process:

The platform redesign process involves a comprehensive analysis of the current product and includes three key steps. This approach ensures a user-centered and efficient enhancement of the platform.

Step 1: Evaluate the existing product to identify its strengths and weaknesses, assessing how well current functions meet user needs and business goals.

Step 2: Use insights from user interviews to annotate specific areas needing improvement, focusing on user pain points and functional gaps.

Step 3: Collaborate closely with developers to discuss timelines and implementation steps, ensuring smooth and efficient execution of the redesign.

Step 4: Wire-framing and interactive prototype for the user’s review.

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