About WebMD

WebMD is a leading online health information platform where people can find easy-to-understand health information, check symptoms, learn about treatments, and get advice on staying healthy. WebMD is not only a health information platform but also generates revenue by selling advertising space. It partners with pharmaceutical companies, healthcare providers, and wellness brands to display targeted ads throughout its website.

Sponsored Module Redesign

Problem: Users are bouncing when they are getting to the Sponsored module because it looks like the end of the page. Users are not clicking on the funded articles. The its design gives the impression that it's the end of the content, causing them to miss the funded articles.

Solution: Redesigning the module to blend better with the main content and adding visual cues can encourage them to explore funded articles. To redesign the Sponsored module in a way that it does not look like the end of the page. To make the user click on the founded article, not leave the page.

Vitals

Vitals is a platform that provides information on healthcare providers, helping users find doctors, read reviews, and compare healthcare professionals based on factors like location, specialty, and patient feedback. It’s designed to simplify the process of finding the right doctor by offering verified information and ratings on doctors' qualifications and patient experiences.

Problem: Our users, who are doctors, want to improve their online visibility on Vitals.com. However, the design looks outdated, and the most important reviews or information aren’t always shown at the top of their profiles. To help doctors attract more patients, the profile layout should highlight key details upfront and look more modern and user-friendly. 

Solution: Create a clean, user-friendly design, utilizing all the available space. To place all the necessary information in the right order. To experiment with the available space.

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